OUT OF THE BLUE BRANDING AND TYPEFACE

The newly formed “Out of the Blue” choir currently resides under the Queensland Youth Choir brand. Their quirky and unique style called for their own identity to separate the choir from their more uniform counterparts. For maximum impact, the brief was extended past just a logo, but furthermore a typeface to be used on their promotional materials. When the typeface is in use, performance specific ligatures are employed within the promotional material to give each performance its own essence.